Today, nearly 60 million people use dating sites and apps owned by the Match Group alone, home to sites like OKCupid, Tinder, and Match.com, around 40 percent of those who are single and looking.
Even in 2005, 29 percent of Americans called it "desperate;" by 2013, that was down to 21 percent.
Unlike Japan, California is a true melting pot of cultures but since I had so little dating experience back home, I was nervous about getting into the dating scene in America.
Mostly because I had no idea how the American dating culture worked.
The Shallow Man recently watched an episode of Masterchef USA.
When some of the contestants were told that they were going further in the show, they shouted.