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Heterosexual men are more likely to play the field, and heterosexual women must compete for men’s attention.Of course, tales of scarce men and sexual permissiveness in ancient Sparta won’t convince everyone, so I began to explore the demographics of modern religion.The users of JDate, Christian Mingle, LDS Single, and Catholic Single may all follow different faiths, but the sites all bow to the same corporate overlord: Spark Networks.

It’s that “There aren’t enough of him.” So says Jon Birger, the author of a new book called “Date-onomics: How Dating Became a Lopsided Numbers Game.” The book, which Birger describes as “the least romantic book ever written about dating,” uses demographics, statistics, game theory and other wonky techniques to shed light on the surprising and growing gap between the number of college-educated women and the number of college-educated men. That has led to a big demographic mismatch for people who want to date and marry others of the same educational level.In a time when there's a specific dating site for almost every micro-demographic (Farmers! ), I interviewed Yagan about what it’s like to manage so many distinct dating portals at once—and why he thinks everyone should be dating online. Sam Yagan: We sold Ok Cupid to Match in January of 2011.In September of 2012, I became CEO of all of Match, which is the operating segment of IAC that contains all of the dating properties. You want your cousins to do well, but you want to do better. And that's why I love Tinder so much is because that scratches my entrepreneurial itch.My Single Friend was founded in 2004 by TV presenter and property extraordinaire Sarah Beeny, who is notorious for setting her single friends up.She had the ingenious idea of being able to describe all her single friends online.